While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

US: Southern Comfort has launched a new ad campaign.  “Whatever’s Comfortable,” has launched digitally via Southern Comfort’s online communities on Facebook and YouTube. 

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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